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Lynn Fisher avatar Lynn Fisher @lynnandtonic

I don’t usually get riled up about rebrands, but I still get bummed about the Petsmart 2005 logo redo. They moved from PetsMart to PetSmart, even though the previous logo could be both and that was the brilliant thing about it.

Old Petsmart logo: all red letters, PETSMART; New logo: PET in red, SMART in blue separating the two words visually.